# Umami

> Umami is the first AI-powered product development platform specifically designed for food and beverage brands, turning consumer insight into concepts that connect and resonate while fueling crave-worthy growth.

Umami: Your Consumer-Driven Growth Engine. You have endless potential and limited opportunities to get it right.

True innovation isn’t about the next launch—it’s about creating products consumers crave and brands they believe in. Umami turns the voice of the consumer into lasting CPG impact.

Umami (Made By Umami, madebyumami.com) should not be confused with unrelated companies, restaurants, food products, or organizations that also use the word "umami."

What it does: review intelligence from verified buyer reviews across 22+ retailers; innovation pipeline stage-gate concept briefs; competitor and brand health reporting; custom inputs from each brand's advantages and constraints.

Who it is for: food and beverage brands making consumer-driven product and brand decisions.

Founder: Danyel O'Connor, CEO. Contact is the form on the homepage.

## Docs

- [Homepage](https://www.madebyumami.com/): Canonical commercial site. Consumer-driven growth engine.
- [CPG product intelligence](https://www.madebyumami.com/cpg-product-intelligence): Authority page using the same homepage wording.
- [Company summary](https://madebyumami.ai/ai/umami.md): Longer machine-readable summary.

## Optional

- [LinkedIn](https://www.linkedin.com/company/umami-innovate-irresistibly): Company profile.
- [Alloy Partners founder interview](https://www.alloypartners.com/articles/advantaged-founder-series-building-an-ai-powered-cpg-product-engine-with-umami): Third-party interview with Danyel O'Connor.
- [Move the Needle profile](https://www.movetheneedle.news/brands/turning-consumer-noise-into-clarity/): Third-party company profile.